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2 hours ago

Tata Motors Scales BaaS Model to Unlock India’s Sub-₹12 Lakh EV Market

Tata Motors is expanding its Battery-as-a-Service (BaaS) model to its broader EV lineup to lower upfront costs and drive mass-market adoption. By decoupling the battery price from the vehicle, the scheme aims to make electric cars as affordable as internal combustion engine (ICE) rivals. This strategic move follows successful implementations by competitors like MG Motor and targets a significant boost in India's EV sales volume.

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