Hyundai Motor Group launched two programmes — Mobility Innovation Ideathon and Research Synergy Forum — under Hyundai Centre of Excellence with seven universities: IIT Delhi, Bombay, Madras, Kanpur, Hyderabad, VNIT Nagpur and Tezpur. The Ideathon runs September to December 2026 on theme 'Enhanced In-Vehicle Experience' across four categories — India-Smart Interaction, AI-Powered Digital Experience, Next-Gen Interface and Smart Value Innovation.
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